What Is UGC (user-generated content) And How Does It Work?

Written material, photographs, videos, and even audio are examples of user-generated content (UGC) that your customers or followers create and publish on social media and other digital platforms.

It outperforms traditional brand marketing by a long shot. In fact, statistics show that user-generated content is the modern-day counterpart of a product recommendation.

Important: User-generated content is more influential than brand material for 85% of individuals, and nearly half of the top-performing marketing leaders rely on it.

How UGC Can Be Used With Social Listening

We have noticed that even the most powerful companies struggle to identify UGC across social networks using social listening technology.

Parsing through large amounts of social media data and sentiment analysis without the correct technology could be a full-time job. Businesses can use TINT to locate, collect, organize, and repurpose their user-generated content screening.

Focus Point:

1. Online marketing has been made more effective by UGC. 92% of consumers consider user-generated content (UGC) when determining the worth of a purchase.

2. Netflix, Lush, Airbnb, and Asos are just a handful of the huge brands that employ user-generated content regularly.

3. Among marketers, 60% believe the key to successful content is authenticity and quality. The most authentic content is user-generated content.

What Kinds of User-Generated Content Are There?

1. Product Evaluations

When they get what they ordered, some people like to write about the real deal versus what they expected.

2. Posts On The Blog

Some bloggers share their personal lives to inspire their followers. When they find out about a new brand, they will tell their community about it.

3. Images And Posts On Social Media

Facebook status updates, Instagram photos, and Twitter tweets all give a public forum and amplify anyone’s voice.

4. Discussions In The Forum

Users seek advice from online discussion sites (also known as forums). These talks may occasionally include eCommerce subjects such as product links and what owners have to say about them.

5. Streams In Real-Time

The videos are streamed live on the internet. Due to a lack of time for editing, visuals and talks are raw and live. Examples include Twitter and Twitch posts.

Advantages Of User-generated content 

It’s not only influential, but user-generated content can also be used as a creative tool in all channels, including social media, email, product pages, and more. 

1. The authenticity is real

User-generated content (UGC) shows how real people utilize items in real-life situations. Brands gain credibility as a result of this, and they are able to sell things without being overtly sold.

Consumers place a high value on authenticity. User-generated content, according to 84% of millennials, influences their purchasing decisions. choose between two different brands

2. It Instills Confidence In Customers

In 70% of cases, customers value other customers’ opinions more than manufacturers’ promises, so it’s not surprising that they value product reviews so highly.

3. It Boosts Participation

Customer engagement, community building, and starting a conversation between brands and their customers are all goals of user-generated content. User-generated content, however, enjoys 28% more interaction than traditional brand posts.

Note: User-generated content was used by Parachute, direct-to-consumer bedding, and bath firm, in their retargeting ads, which resulted in a 35% higher click-through rate and a 60% lower cost-per-click.

4. It Boosts Sales

According to research, UGC photographs are more likely to convert than brand-created content. UGC has been shown to increase web conversions by 29% on average for companies that use it.

5. It Delivers Information To The Audience

When you engage with your customers regularly and evaluate the content they share about your business, you can better understand your audience.

To summarize

It’s a good idea to incorporate user-generated content. Especially if you’re a small business attempting to raise brand awareness.

Our services can help you learn more about your (potential) customers and their preferences, such as the types of information they enjoy, the channels they use, and whether they mention your company.