1. Content strategy necessitates collaboration.
2. Take into account both the material and the individuals who make it.
3. Tailor your writing to your audience’s literacy level.
4. Content marketing strategy’s Five W’s (and H)
5. The tone and volume of your voice are important.
6. SEO is not extinct.
7. Divide your information into manageable bits.
8. Have your developers add metadata to your content.
9. Encourage your programmers to use web standards (and HTML5)