Difference Between Social media management or monitoring

Are you thinking about employing someone to manage or monitor your social media accounts?  

Here, monitoring and social media management are two different things. Though both of them handle the same thing, the approach is extremely different. However, the question is raised, “Which approach is the best, monitoring or social media management?”

Social media monitoring is used for competitor analysis, market research, and reputation management, while social media management is used to develop your brand’s image, safeguard your social media presence, and provide customer service. Let’s break it down into more detail!

How Can You Determine Which One Is Better for Your Company?

Social Media Management: Production and publication of material for certain social media platforms, tracking user interaction with such postings, content moderation, community building, and analysis of results are the key objectives of social media management.

Social Media Monitoring: Monitoring social media involves keeping track of and responding to what people are saying about your business, brand, or campaign online. It enables you to respond to a mention promptly and informally.

4 Differences of Monitoring and Social Media Management

Social Media Management

Social Media Monitoring

1. Manages the customers queries, interacts with them for good bonds.

1. Monitor the interaction with customers and research the market.

2. Manges brand promoters or ambassadors for brand promotion.

2. Monitor how the PR is working and how the response of the clients.

3. Manages customers’ preferences.

3. Revolves all complaints quickly.

4. Implement the tricks and strategies for social media growth.

4. Finding out the competitors and updated social media information.

Incredible Benefits of Monitoring And Social Media Management 

1. Social Media Management:

Updated content: Hiring a top social media management company will help you to maintain posting on social media so you can stay updated and worry less about your social platform.

Increase business growth: They are able to post several times each day on your behalf so you can continue to run your business as usual and keep your brand fresh in clients’ minds.

Enhanced Brand Recognition: By engaging with a large audience of consumers, implementing a social media strategy will significantly boost your brand recognition.

More satisfied clients: Every client engagement on your company’s social media pages gives you a chance to show your customers that you care about them.

2. Social Media Monitoring:

Enhance Reaction Times: Using social media monitoring tools can help you respond more quickly, which is one of their advantages. 

Build trust and authenticity: You may locate significant conversations about your brand, your competitors, and the industry as a whole to better understand the factors that contribute to brand engagement.

Getting feedback: You can discover concepts for creating a better product. Negative reviews can also present a chance to enhance your offering.

Identifying the trends: Keep an eye on industry news and usage trends for your product or service, and alter your product line as necessary.

Approximate Costs in 2022 for Hiring

The costs of  monitoring and social media management depend on experiences and growth level of the brand.

1. Typically between 10 and 20 hours per month per customer, many beginning social media managers bill between $25 and $35 per hour. Each client is therefore worth $250 to $700 each month.

2. Social media monitoring often costs between $29 per month for the most basic monitoring and $400 to $700 per month for enterprise-level services.


1. What is the process for monitoring social media?

Social media monitoring is the process of finding and determining what is being said about a company, person, or product through various social and internet platforms.

2. How to monitor social media engagement?

  • Create a dashboard for social media marketing.
  • Configure Google Analytics’ channel grouping appropriately.
  • The traffic from social media posts.

3. How can social media be tracked most effectively?

  • Social media follower.
  • Engagement.
  • Top brand promoters
  • Response rate.

4. What abilities are needed to manage social media?

  • Efficiency
  • Excellent organization
  • Communication
  • Customer service
  • Building relationships

Bottom Line

However, if you’re trying to establish your brand or work for a company that does it for other businesses, you’ll need both monitoring and social media management. Social media monitoring for reputation management, competitive analysis, and market research, as well as social media management to create your brand’s online presence, safeguard it, and offer customer service. BPO has provided both services for many years with a great reputation. For your brand’s growth, get in touch with us!